Have you ever wondered how psychology and biology affect consumer decisions? Are you curious about what’s involved in conducting consumer research? Well if you are, this is the show for you, because today we're talking with a behavioral neuroscientist as she unpacks how neuroscience and psychology play a role in consumer perception.

Guest: Michelle Niedziela

VP of Research & Innovation at HCD Research

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Host: Dahlia Kelada

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Sponsor: Wellevate.me/dahlia-kelada

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