In today's episode:

This week on Freedom From the Desk ... What’s actually in the food we’re eating every day? E171 (Titanium Dioxide) a commonly used food additive that exists purely to improve the appearance of products, not their nutritional value!

Often used to make foods look brighter and more visually appealing, this ingredient has raised concerns globally and has been banned in parts of Europe, yet it still appears in products on Australian supermarket shelves.

This episode isn’t about fear, it’s about awareness and education.

In this episode, I chat about:

• What Titanium Dioxide (E171) actually is and why it’s used
• Why it has been banned in some countries
• The different names it can appear under (including cosmetics vs food)
• Where it commonly shows up in everyday products
• A real-world example from a supermarket product
• Why ingredient labels can be misleading or incomplete
• How small, repeated exposures can compound over time
• Simple, practical ways to start making more informed choices

Because the goal isn’t to change everything overnight, it’s to understand what we’re consuming and make better decisions over time.

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ACCESS YOUR Free Resource: ⁠Additives Cheat Sheet⁠

Other names mentioned:

• E171 (EU food additive number for titanium dioxide).
• Titanium Dioxide (common name; also used in ingredient lists).
• CI 77891 (Colour Index number commonly used for pigments in cosmetics).
• TiO2 (chemical formula; sometimes shown on technical sheets).
• Titanium(IV) oxide (chemical name; occasionally used in technical contexts).

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Hi, I’m Nicola Brunton. Proud founder of n.b. Office Assist, qualified bookkeeper, VA, and now passionate advocate for building a flexible and sustainable online business.

After 25 years supporting small business owners, not-for-profits, and entrepreneurs through every admin and behind-the-scenes challenge imaginable, I realised something big:You weren’t made to stay stuck at your desk.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Freedom From The Desk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is the podcast that helps you evolve from task-juggler to a more aligned individual, through exploring mindset, money, self-leadership, and online income streams that align with the life you actually want to live.

Whether you're deep in the day-to-day of running a business or starting to explore your next chapter, you're in the right place.

I would love 💓 a follow, review, and share if this episode speaks to you.

Continue to shine, Nicola

Freedom from the Desk