"The riches are in the niches" -- is a saying I've truly come to believe in when it comes to creating courses and coaching programs that speak to the specific desires of your dream participants. BUT, how do we do this inside of a very broad coaching niche, and in a way that leaves us in our power and authority? In today's client call episode I sat down with Brayden Laflamme to look at what was missing from past launches, and how to design a new offer from the ground-up that would not only be highly desirable to those in his audience, but also allow him to embody authority and confidence as we promotes his offer and manifest the right people into it as a result. Enjoy!