eCom@One with Richard Hill

E175: Ciaran Duffy - The Rise Of Automation In Warehousing: Strategies For Growing An eCommerce Brand In A Very Specific Niche


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It’s time to automate those tasks that are killing your time. In this episode, Ciaran Duffy, Director at Rackzone, discusses warehouse management, third-party logistics and innovation. Rackzone is a business that provides storage solutions such as shelving, pallet racking and storage bins, to private and commercial clients in the UK and Ireland. 

With over 13 years of experience in this industry, Ciaran has seen all the changes and advancements in this area of eCommerce. That’s why we invited him on the podcast, to share his years of experience with you. 

Richard and Ciaran delve into the world of warehousing, discussing the impact of automation and technology investment. He shares his experience, challenges and strategies in growing his own eCommerce business. Listen for valuable insights into his company’s growth, expansion into new markets, implementation of new tools and tactics.

With a real focus on innovation, efficiency and adapting to industry trends, this episode promises an engaging discussion on growing a business in a very specific niche and the rise of automation in warehouse management.

Listen now!

Topics Covered

00:12: Ciaran discusses his journey in eCommerce, warehousing and logistics 

06:13- Automation in eCommerce: various types of systems for efficient warehouse operations

09:51 - Consider long-term investment in ERP for business growth and expansion

11:14 - Clients initially hesitant, then expand to larger spaces due to comfort with change. Company also expanded due to space constraints.

18:24 - Considerations for commercial space and investment, especially in relation to lease commitments and market downturns

23:28 - Seizing new opportunities in planning and relationships, referencing past experiences with currency rates and suggesting potential price increases

24:52 - Warehouse configuration for maximising space and efficiency

28:32 - eCommerce business targeting niche, website success and tech stack

32:52 - Influencers must be professional and deliver quality content

34:51 - Utilise technology, including ERP systems and AI, for successful eCommerce operations

37:27 - Book recommendation 


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eCom@One with Richard HillBy eCom@One

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