Public Relations isn’t always about chasing the spotlight and making headlines. In economic development, effective PR is about turning your narrative into a compelling message that resonates with the community you serve.

In this episode, Mia Vaccaro draws on her background in lifestyle PR to help you create a strategy that goes beyond traditional media coverage and truly connects with your audience.

Key Takeaways:

• How PR can be a bridge for your organization to the external world
• Why you shouldn’t build your strategy solely around cover stories
• What challenges you may face when you start to tell your story (and how to overcome them)
• How to humanize your campaign with storytelling

Resources Mentioned:

• Muck Rack
• Holiday Magic and Memories in Philly

About the Guest:

Mia Vaccaro is the Public Relations Specialist at PPR Strategies. You can connect with her on LinkedIn: linkedin.com/in/mia-vaccaro-393848195

The EDO Breakthrough podcast is brought to you by PPR Strategies. PPR Strategies is a strategic consulting firm working specifically with EDOs and other place-based organizations. We share the unique stories of communities through communications, strategic planning, marketing, media relations, and more.

Visit us at pprstrategies.com/edobreakthrough to learn more and to submit a question for a future episode.

Produced and edited by SpeakEasy Productions.