In part two of Don’t Let These Content Mistakes Sabotage Your Sales, Cass and Amanda go deep into conversion content - the pointy end of your funnel where sales happen. 

They unpack the biggest mistakes biz owners make when creating content that’s meant to convert, from dodging sales because you “don’t want to sound salesy” to assuming your audience already knows what you offer. 

You’ll learn how to answer client objections before they arise, qualify your leads with precision, infuse your energy into your content, and show up in ways that make people want to work with you now, not six months from now. 

If you’ve been posting but not seeing sales, this episode will flip the switch on how you sell through your content.

⏱ Episode Breakdown

00:00 – Welcome back + recap of part one

01:20 – Growth vs. conversion content explained

02:46 – Mistake #1: Not answering client questions or objections

05:11 – Using FAQs + reframing limiting beliefs

06:50 – Educating clients on tricky topics like licensing + budgets

08:54 – Mistake #2: Fear of sounding salesy

10:15 – Selling in stories without feeling pushy

13:06 – Playing the long game with consistent selling

15:13 – Testing what your audience says “yes” to

15:38 – Mistake #3: Not qualifying your leads

18:24 – Using budget talk to attract the right clients

20:03 – Clarity in offers makes content creation easier

22:54 – Mistake #4: Assuming people know what you do

25:40 – Why your name + face matter for trust

27:36 – The energy factor in attracting dream clients

31:15 – Matching on-camera energy to real-life energy

33:27 – Believing in your value + stepping into CEO identity

35:57 – Showing the real + raw moments to connect deeper

37:32 – Good conversion content examples for service businesses

43:13 – Wrapping up + how to submit anonymous questions

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Connect with us on Instagram Amanda Campeanu and Cassie Ellen