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The Top 5 Most Valuable Brands for 2020: #4 Microsoft and Brand AttributesThe Brand’s role in the purchase decisions of consumers.Brand attributes are the functional and emotional associations that are assigned to a brand by its customers and prospects. They are the basic elements for establishing a brand identity.Brand Attributes - Today’s show.Microsofts Attributes: Human, Connected, IntelligentJeff Hansen, GM of Microsoft Brand Strategy, gives you an EXCELLENT example and presentation of what a Brand should do, and can do, for your business. Watch the video here: https://about.ads.microsoft.com/en-us/insights/brand-leadership-in-the-digital-ageRemember to tune in on our website at https://nerdbrandagency.com or on iTunes or Spotify, and keep your NerdBrand Strong!--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support

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