Ian Shepherd has 25 years commercial experience at some of the world’s leading media companies including Disney, Universal Music and WarnerMedia along with start-up experience as the founder of two leading Creator Economy businesses.

He is currently Co-CEO and Co-Founder at Electrify Video Partners. They invest in and scale established YouTube channels, enabling content creators to maximize their full potential. They have access to $85m in funding and have invested into a number of leading channels including Veritasium and Astrum.

He also hosts the Business of Creators, a leading podcast for the Creator Economy, featuring creators, managers, investors and unicorn entrepreneurs.

He previously founded The Social Store, a pioneering consumer products and events business working in partnership with globally renowned social media stars. As part he launched and sold a successful Amazon FBA business.