Old habits are hard to break and new ones can be difficult to start. In the crunch of time at work and life we sometimes forget to do small things (or big things) in the heat of the moment.

Crunched for time to get some code out? Maybe you forget to QA something.Tight deadline for that report? Maybe you forget to look up a data point or validate the dates for the data you pull. Writing something? Maybe you don't go over all of it as closely as you should have.

Dave starts the episode off with a story about ordering pizza. The deep dish part of the story is when he dives into how his habit of ordering took over vs. what he was suppose to order and why he was suppose to be changing his order that day. We all forget things or miss details but the goal is to make sure we miss as few as possible and don't let it happen time after time.

People hire consultants/agencies for SEO, Social Media and PPC and then forget why - to improve biz/efficiency/process. Do we listen? Sometimes yes, but often no and while it isn't out of malice or not thinking the suggestion was important (well, maybe sometimes that is why) rather it just was forgotten.

We aren't taking exactly about "Set it and Forget it" SEO but rather a lack of process or just missed opportunities.

Note that no cats were actually hurt, but Dave's cat Cooper did think that this is his favorite show and he loved being on the show driving Dave crazy!

So what can you do?

Set reminders for whatever you think you are forgetting. Set calendar reminders for the year that happen every X weeks or X months.Create checklists to help you, your team and other teams.Created processes to help your team now and in the future know what to do, how to do it and when to do it.Document and define processes - if nothing else do this for one thing a month and slowly integrate it into your team and other teams and then do another.

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar. Hey guys, excited to have everybody join us again on another one of these fabulous business of digital episodes. And I, uh, just want to give a shout out to my cohost, Dave. How's that 

Dave Rohrer: [00:00:21] yay. That was, I don't know why that came to mind, but it did.

I just wanna

Matt Siltala: [00:00:26] make sure, cause you know, our, our. Our pre recording conversation is your cat. Okay. Have you killed them

Dave Rohrer: [00:00:31] yet? He's out there feeding, uh, in, in, in my cat's defense, he really didn't have much food in his bowl and the water was empty. So there was, there was a reason why he would not leave. Oh, and guess who's at the door.

Matt Siltala: [00:00:45] Seriously. We're going to have a cat. We are going to have a dead cat by the end of this recording folks. So. All right,

Dave Rohrer: [00:00:59] cat in my car, not a [00:01:00] dog.

Matt Siltala: [00:01:01] I think it's funny. I think we should just, I think we should just leave this in the cats.

Dave Rohrer: [00:01:05] Leave in 30 seconds of Cooper. This is my life. Every day Cooper. They're going to install a cat door and my door probably at the rate.

We're going

Matt Siltala: [00:01:14] well, that's a perfect segue into what we're talking about because you're doing something to make it easier on you. And so you could just, you know, put the door in and forget about it and not have it. You know, it wasn't a great setup, but

Dave Rohrer: [00:01:28] what we're talking about good after golf

Matt Siltala: [00:01:30] class. Well, the golf club, what we're talking about today, folks is, uh, again, we don't know exactly what we're going to title it yet as, as we're speaking, but it's something to the effect of, you know, we have habits where we kind of set things and forget about them and we need to not do that.

And I know that this is going to be. I'll let Dave set this up and