How many of us who provide our services as a business actually think in terms of profit? The timing couldn't be better for my conversation with Patty Block. An expert herself, Patty works with female expertise-based service providers on being intentional in their business models, transitioning from transactional to transformative pricing structures, and better understanding how to integrate profit into their revenue model. In this podcast you’ll learn:

• The biggest difference between being a business owner and an employee
• Surprise! You already have a business model, but does it really fit your unique business value and needs?
• The benefits of value-driven pricing and the burdens of hourly billing
• Recent recession trends, and how to fight the impulse to “ride it out.”
• As a bonus, you’ll hear the parable of the broken cookie – take it to heart!

I so appreciated Patty’s insights, and she really reminded us that knowing your value is not bragging, it’s the key to a profitable business on your own terms. And when you’re ready to talk about your own pricing structure, let’s talk about valuing your IP.

Resources mentioned:

Patty’s Revenue Roadblocks Quiz will help you discover what's in your way and how to knock down those roadblocks! https://www.theblockgroup.net/my-revenue-roadblocks

Connect with Patty:

https://www.facebook.com/patty.block/

https://www.linkedin.com/in/pattyblock/

https://www.theblockgroup.net/

We would love it if you would consider supporting Patty’s charity of choice: https://girlsinc.org/

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

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