What makes a Riot Games battle pass feel different than one for another game? Why does it feel natural for Riot to add aspects of a visual novel to an otherwise different genre? How do Riot engage their audience in an effective way? We talk about these questions as Matt also shares what going through a sleep study is like.

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http://twitter.com/mattdemers http://twitch.tv/mattdemers

Intro music: "Sleepyfish - Velocities" - https://chillhop.ffm.to/velocities.owe