What does real business growth look like in 2026? In this episode of the Sales Leaders Playbook, host Justine Tindall sits down with financial strategist and Numbercrunch CEO Susan Richards to unpack a powerful shift from chasing revenue to building true enterprise value.

With over 25 years of experience in the tech and SaaS space, Susan shares how founders and sales leaders can rethink growth beyond vanity metrics like headcount and top-line revenue. Learn why profitability alone isn’t enough, how AI is reshaping operational efficiency, and what it takes to build a business that delivers long-term value and a successful exit.

You’ll discover:
• Why enterprise value is the ultimate growth metric
• The problem with focusing only on revenue or profit
• How AI is changing the meaning of team growth
• What makes a business truly scalable and transferable
• Insights from working with 100+ startups as a CFO & advisor

Whether you’re a founder, sales leader, or scaling a SaaS business, this conversation will change how you think about growth.

Connect with Susan Richards - https://www.linkedin.com/in/susan-richards-fcpa-fcma-53b2176/

I hope you enjoy this episode! 
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 – Justine and the Sales Leader’s Playbook podcast team

 Visit Phoenix Coaching Works here: https://sandlertrainingsystems.com/book-a-call

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Welcome to Sales Leader’s Playbook, the podcast that dives into the minds of Ontario’s most driven owner-led businesses. Hosted by Paul Tindall, CEO of Phoenix Coaching Works, this show explores how entrepreneurs in industries from industrial supplies to software, agencies to manufacturing are building, leading, and selling in a constantly changing market. Each episode shares practical insights from business owners still in the trenches — covering lead generation, sales strategies, team management, operational challenges, and the growth lessons learned along the way. Whether you’re running a small sales team or leading a growing firm, Sales Leader’s Playbook delivers real-world stories and strategies you can apply to drive results, overcome obstacles, and seize opportunities.