Jason Zook discusses how he grew his business by doing things differently, including auctioning off his last name to the highest bidders. Jason Zook (formerly Jason SurfrApp, Jason Headsetsdotcom & Jason Sadler) is an unconventional marketer and entrepreneur. He created IWearYourShirt, a company that used sponsored t-shirts to promote businesses on social media, and in 2012 and 2013, he auctioned off his last name to the highest bidders. Jason recently wrote a book about his entrepreneurial journey, but in a very unique way. Frustrated by the confusing landscape of book publishers and book agents, Jason self-published and raised over $75,000 through sponsorships in his book Creativity For Sale before a single word was written or a single copy of the book sold. Visit: http://www.coachzing.com/podcast