Over the past four years, B2B digital advertising spending has followed a similar trajectory as that of B2C during the beginning of its rise to prominence. Which enabled tech giants such as Google, Facebook and Twitter to become some of today's most influential companies worldwide.

Will this trend continue? If so, US spending on B2B digital marketing could reach $42 billion by 2030 – creating an entire industry from scratch. A range of new jobs and skill sets will be generated; alongside numerous emerging technologies & trade patterns - who knows what major players will dominate the market by 2031?

The world of b2b marketing is ever-changing, and businesses must stay ahead of the curve to remain successful. To discuss strategies and insights into the key skills and technologies required to ensure success, the Growth Intelligence team recently convened a roundtable of leading B2B marketers. Maximize your rewards by optimizing your marketing strategy with their recommendations. Read the full report here.

Thank you Sarah Mackenzie, Kieran Flanagan, Chris Ponting, Matthew McGillicuddy, Joe Edge and Leanne Bevan, for your contribution.

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