In this episode, Lance welcomes Roger Martin, the CEO of Thrive More Brands, Co-Founder of Rockbox Fitness, CEO & Co-Founder of beem® Light Sauna, author, and the host of The ThriveMore Podcast. During the discussion, Roger shares powerful insights from his extensive journey in corporate America and entrepreneurship. Reflecting on his early days at a pizza shop, he recalls learning the critical lesson of taking responsibility for his income—a spark that ignited a successful corporate career and eventually led him to founding Rockbox Fitness. Roger discusses the challenges new entrepreneurs face, highlighting the importance of perseverance, financial discipline, and sufficient capital to navigate unexpected hurdles.

Drawing comparisons between corporate and entrepreneurial cultures, Roger underscores the importance of transparency, effective leadership, and staying accessible within an organization. He shares actionable advice on managing finances, securing funding, and strategically leveraging partnerships. Roger emphasizes the need for a solid business plan, resource pooling, and a mindset of continuous learning and adaptation. With personal anecdotes and practical strategies, he inspires listeners to take their entrepreneurial journeys to the next level.

 

Topics Include:

• Lessons from “An Insider's Guide to Business”
• The Challenges in Starting a Business
• The Corporate World vs. Entrepreneurship
• Critical Financial Metrics for Businesses
• Roger's Advice on Accessing Capital 

 

Resources mentioned in this episode:

An Insider's Guide to Business: Secrets from an Entrepreneur's Playbook

The ThriveMore Podcast

 

Connect with Roger: 

ThriveMore Brands

LinkedIn

Instagram

 

Let's Get Social: Connect with Planet Wealth

 

Visit Us: Planet Wealth Website

 

Produced By: Social Chameleon