In this podcast, Anders Gustafsson interviews Dr. Markus Giesler (https://www.mgiesler.com/) about his work on the role of AI in customer experience. The interview is based on the following published paper Puntoni, S., Reczek, R. W., Giesler, M., & Botti, S. (2021). Consumers and artificial intelligence: An experiential perspective. Journal of Marketing, 85(1), 131-151.

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