In “ABX & Cocktails” 20th episode, we meet up with Avishai Sharon, CEO and co-founder of Trendemon, as we discuss the challenges and opportunities of modern B2B marketing. 

Avishai shares with Kfir and Or his insights on several relevant topics including:

• Why buyer anonymity is on the rise and the importance of understanding buyer interests
• Why’s there a need for alignment between teams for unified revenue intelligence
• How to shift from intent-based to interest-based marketing
• The value of Quality human-produced content in the age of AI
• Trends on website journey optimization
• Practical strategies to demonstrate marketing ROI and adapt to changing buyer behaviors.

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