I know you shouldn't have favourite children, or, I suppose, favourite startup CEOs. But Luke is definitely one of my favourite CEOs.
Luke's story, and by extension the story of SafetyCulture is fascinating - the epitome of startup hustle. It was so inspiring that Luke produced and paid for a movie about it (along with his buddies from Canva and Vinomofo). It's appropriately called "The New Hustle" - if you haven't seen it check it out - you'll find it on YouTube.

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