When working out how to organise things and what to call them, Card Sorting offers an easy and rapid research method to ensure that what seems obvious to you is also obvious to your users.

Every successful product is built around a genuine human need. But you don't need to have an experienced researcher by your side to uncover user insights and guide your human-centred product development. Anyone on a team should know the basics and be able to even lead successful research sessions. This is the third episode in a mini-series to introduce you to those essentials.

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Music: Aeronaut by Blue Dot Sessions

Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.