How can we make better decisions? In this age of constant technological innovation, the ability to make better decisions is more than just a skill; it's a matter of survival. So, how can we improve our decision-making abilities?

Join Sara in this insightful conversation with marketing and decision-making expert, Prof. Dr. Koen Pauwels. Prof. Pauwels is a Distinguished Professor at Northeastern University and serves as the Principal Research Scientist at Amazon's Advertising Marketing & Insights team. He specializes in helping managers make better choices in measuring and improving marketing effectiveness.

Together with Prof. Pauwels, we explore general principles for enhancing decision-making and provide practical examples in three different scenarios: personal decision-making, decision-making in large companies, and decision-making in startups.

00:00 Intro

01:20 Understanding the components of a good decision-making process

04:29 Steps and best practices to enhance your decision-making skills

12:36 Frameworks for personal decision-making

20:45 Amazon's decision-making framework

25:14 Decision-making principles in large companies

29:29 Selecting the appropriate metrics to measure your decisions

34:12 Decision-making principles for startups

42:12 Decision-making principles for the betterment of society

👉 CHECK OUT KOEN'S BOOKS AND PUBLICATIONS:

Marketing and Metrics: https://marketingandmetrics.com/

Break the Wall: Why and How to Democratize Digital in your Business: https://amzn.to/3OO3OEB

It's not the Size of the Data, it's How You Use It: Smarter Marketing with Analytics and Dashboards: https://amzn.to/3N4XIyk

⬇️ DOWNLOAD FOR FREE SARA'S DECISION-MAKING FRAMEWORK: https://rb.gy/7ohbu

📚 OTHER RESOURCES MENTIONED:

Byron Katie "Loving What Is: Four Questions That Can Change Your Life" - https://amzn.to/3qnxnms

Amazon Shareholders Letter: https://www.sec.gov/Archives/edgar/data/1018724/000119312517120198/d373368dex991.htm

🔗 CONNECT WITH KOEN:

👥 Linkedin - linkedin.com/in/prof-dr-koen-pauwels-0789713

🐦 Twitter - @profpauwels

📧 Email - [email protected]

💌 Newsletter - https://www.linkedin.com/newsletters/pauwels-on-marketing-6938977589839491072/

🔗 CONNECT WITH SARA:

📸 Instagram - https://shorturl.at/iwKQ1

🐦 Twitter - https://twitter.com/Sara_LandiTor

👥 Linkedin - https://shorturl.at/mxzN8

💌 Newsletter - https://saratortoli.substack.com/

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