Join us on Byside for a special compilation episode where we extract the greatest lessons in food brand building and massive M&A exits.

We dive into how RXBAR bootstrapped their way from a line of credit to a highly competitive 600 million dollar exit in just four years.

Then, we explore how Simple Mills managed explosive demand at Costco, scaling from 70 million to 240 million dollars while using smart debt to avoid dilution.

Finally, we unpack Sir Kensington's brilliant strategy of using New York City restaurants as the theater of food to build deep consumer habits before their strategic acquisition by Unilever.

Chapters

00:00 - The $600M RXBAR Bidding War

03:06 - Bootstrapping and Securing Bank Debt

07:39 - Simple Mills' Explosive Costco Growth

10:18 - Using Debt to Minimize Equity Dilution

12:07 - Sir Kensington's Restaurant Strategy

14:26 - The Unilever Acquisition

#FoodBrandBuilding, #CPGinvesting, #RXBARexit, #SimpleMills, #SirKensingtons, #BootstrappedBusiness, #CPGfounders, #ConsumerPackagedGoods, #RetailStrategy, #MergersAndAcquisitions