Christopher Panteli, Co-Founder of Linkifi, discusses the vital role that Digital PR plays in shaping eCommerce success through brand building, SEO enhancement and strategic media engagements. 

Linkifi are masters at getting brands featured on large publications. They’ve done the hard work of building relationships with journalists, so you don’t have to! 

Learn how tailoring unique stories, leveraging industry expertise and building strong journalist relationships can propel your eCommerce brand to new heights. Christopher shares his insights into the evolving landscape of digital link building, the growing significance of Influencer marketing, and practical strategies for securing high-authority media links. 

Whether you're looking to boost your brand's online presence or navigate the challenges of today's Digital PR environment, this episode is packed with valuable advice and expert recommendations to help you thrive in the ever-changing eCommerce landscape. 

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Topics Covered 

00:32 - The impact of Digital PR for eCommerce businesses 

06:32 - How to stand out in a crowded digital marketplace

09:51 - Strategically align with authoritative niche figures

11:46 - Hire niche experts for credibility and outreach 

17:45 - Build media relationships for niche-specific Digital PR

21:00 - Proactively pitch stories to receptive journalists

25:27 - Recommend dedicated specialists for different tasks internally

33:23 - Data-driven campaigns, unknown data sources, regional media

36:31 - Scrape data creatively from various online sources

37:28 - Journalists thrive on ideas brainstormed by teams

40:46 - Utilise influencers for Digital PR and coverage

45:07 - Check existing communication; request link informally

49:43 - Campaign increased organic sessions by 225% in year

50:55 - Trusted links enhance brand visibility and credibility

54:08 - Book recommendation