Today on the show we have Caroline, the Co-Founder and CEO of Arcade, a platform that enables anyone to build powerful interactive experiences. 

In this episode, Caroline shares her experience in venture capital and why she decided to start her own company. She discusses the challenges of building a product-led growth company and the importance of constantly experimenting and iterating. 

Caroline also talks about the value of understanding customer behavior and how it can impact churn and retention. 

Tune in to learn more about Caroline's journey and insights into building a successful startup.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.