Customer Experience (CX) Management

E21 - Designing memorable experiences


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What can we learn from a chef when it comes to designing memorable food experiences? In this podcast, Carlos interviews Chef Pablo Naranjo (IG: @chefpablonaranjo) about his work on designing food experiences in different countries, and for different groups of people, from around the world. For more information about some of his work, take a look at the following article: What can marketers learn from chefs? https://www.bi.edu/research/business-review/articles/2019/06/what-can-marketers-learn-from-chefs/

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Customer Experience (CX) ManagementBy Prof. Anders Gustafsson and Assoc. Prof. Carlos Velasco


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