Brad is joined by APTA NE President Nick Weber and two rural hospital CEOs, Robert Dyer and Chris Nichols, who began as physical therapists share how mentorship, risk, and relentless networking moved them from the clinic to the role of CEO in rural hospitals. We unpack the realities of running critical access hospitals, from Medicare Advantage pressures to building student pipelines and modernizing direct access rules.

• Clinician to executive transitions rooted in mentorship
• Why rural hospitals enable faster innovation
• Strengths PTs bring to leadership and culture
• Financial literacy, cost reports, and 340B pressure
• Medicaid redeterminations and access to care
• Coalition advocacy across health associations
• Workforce development through student rotations
• Private practice collaboration that drives policy wins
• Barriers to hospital-based direct access in Nebraska
• Building relationships with lawmakers that matter
• Community pride in Geneva and Cozad

Show Links:

APTA NE Annual Conference Registration April 10-11th: Nebraska Physical Therapy Association - Meeting/Event Information

Show Guests:
Cozad Community Health System CEO: Robert Dyer

Fillmore County Hospital CEO: Chris Nichols