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E21: Niching Your Niche (KBK Communications)
Are you specialized enough? Are you willing to take on ANY client, regardless of their industry? This may be a bad move. Jan Beery of KBK Communications tells us why we should be super specializing our marketing agencies.
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By Inbound Back Office
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Are you specialized enough? Are you willing to take on ANY client, regardless of their industry? This may be a bad move. Jan Beery of KBK Communications tells us why we should be super specializing our marketing agencies.