Podcast 🎙: Starbucks web3 loyalty program is not what you think

In this episode, I dive deeper into the economics of loyalty programs in general and then look closely at what Starbucks has announced about its web3 loyalty program plans.

☕ What are Starbucks strategic goals?

To be honest, it was quite a journey of thought. It took my friends in the web3 space and me from "of course, it's a great idea for Starbucks" to "copy-pasting loyalty programs from web2 to web3 makes hardly sense." However, Starbucks also knows that, and that's why there are other strategic aspects to their move into web3.

That's what I am unpacking in the episode. I hope you enjoy it. Also, for my regular listeners: this episode is in English. I want to play around with what language to use. Happy to hear your feedback.