I’m always preaching about the ways expertise-based service providers can scale their business using their intellectual property (IP) as an asset. In Episode 21 of Hourly to Exit, I open the firehose and introduce a whole bunch of approaches that convert your IP into an asset that you can sell without relying on yourself to deliver the service. In this episode I cover some serious ground, including

• An introduction to types of IP based-revenue streams and what “Licensing” means in this context
• My favorite flavor of IP licensing that I call “Train the Trainer” – what it is, who it works for, and why I love it
• Another popular licensing option – Certification – and some of its downsides
• As a bonus I provide some insights into distinguishing between your IP and that of others so that you don’t end up in trouble for violating your duties as a licensee
• I’m such a fan of Train the Trainer because it leverages your existing resources and offers a win-win to your existing clients. The podcast is an introduction, but if you think you are ready for starting your own program, contact me to talk about your options.

Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

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