The Peak Season

E210 - Hire Fast, Fire Faster: Protecting Your 5-Star Reputation


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Episode Summary

In this episode, Luke and Tyler unpack a real-world lesson from two newly launched Northern Michigan properties. When you’re scaling short-term rentals — especially from a distance — your cleaning crew can make or break your business.

Luke shares a recent experience hiring and quickly replacing a cleaner after quality and scheduling red flags started stacking up. The takeaway? Five-star reviews aren’t optional, and your team must make your life easier — not harder.

If you're onboarding new properties, launching into peak season, or feeling friction with your current cleaning setup, this episode is your reminder to protect your standards at all costs.

What We CoverWhy Cleaners Make or Break Your STR

Your cleaning crew and handyman are the two most important vendors in your business. For new listings especially, early five-star reviews are critical to algorithm placement and long-term success.

Red Flag #1: Scheduling Friction

A cleaner should treat checkout day as clean day — not “sometime before the next guest.”

When cleans are delayed:

  • You lose last-minute booking opportunities
  • Damage reporting gets delayed
  • You’re forced into reactive management
  • Stress levels spike

Strong operators clean immediately after checkout whenever possible.

Red Flag #2: Quality Slippage

Missed dishwasher unloads. Towels left in the dryer. Checklist items ignored.

Even small misses can lead to:

  • First-review disasters
  • Guest dissatisfaction
  • Algorithm penalties

Luke discusses implementing:

  • Turnover checklists
  • Web-based accountability forms
  • Cleaner input on processes
  • Clear communication of expectations

When checklist items are still missed, that’s no longer a systems issue — that’s a standards issue.

The Tipping Point

The breaking point came when a post-renovation clean for a first guest fell short — despite clear instructions and high stakes.

A new cleaner stepped in, inspected immediately, documented issues, and took ownership.

The contrast was obvious:

  • One cleaner created stress
  • The other solved problems

That’s the difference between a liability and an asset.

Key Takeaways for Hosts

✔ Hire people who treat your property like their own
✔ Look for ownership, not excuses
✔ Cleaners should make your life easier
✔ Use checklists — and involve them in building it
✔ Don’t tolerate repeat misses on agreed expectations
✔ Fire faster than feels comfortable

You can end relationships professionally and respectfully while still protecting your standards.

Connect With Us

If this episode helped you, please:
⭐ Leave a 5-star review
📩 Share with another STR host
🔔 Subscribe so you don’t miss the next episode

We’ll see you in the peak season.

Disclaimer

The information provided in this episode is for educational and informational purposes only and reflects our personal experiences as short-term rental operators. It should not be considered legal, financial, or professional advice. Always consult with qualified professionals regarding your specific situation before making business decisions.

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The Peak SeasonBy Lucas Miller & Tyler Kostich