CHURN FM

E211 | How Strategic Partnerships Drive Customer Retention with Ashby's VP of Customer Success, Kelsey Peterson


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Today on the show we have Kelsey Peterson, VP of Customer Success at Ashby, an all-in-one recruiting platform. 

In this episode, Kelsey shares her experience in strategic partnerships and how they drive customer retention. 

We discuss the importance of identifying the right partners, aligning goals, and creating value for customers. 

Kelsey also talks about the challenges of managing partnerships at scale and the role of different teams in the process. 

If you're interested in learning how to leverage strategic partnerships to drive customer retention, this episode is for you. 


Mentioned Resources:

  • Ashby
  • HubSpot
  • Help Scout
  • Crossbeam


Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

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