In today’s episode of Tectonic Lounge, we welcome Ashley Breitnauer, Director of Product Management at VF Corporation, as she shares her expertise in driving customer-focused innovation through product management and ownership.

We explore how Ashley’s team leverages Agile practices, technology, and data to enhance customer experiences across iconic brands like North Face, Vans, and Timberland. She breaks down the roles of product managers and product owners, and how they usually collaborate with engineers to bring digital products to life.

Ashley also discusses key strategies for improving user experience, minimizing friction, and using data to drive better decisions. Anyone looking to understand how to blend technology with customer experience will find Ashley’s insights invaluable!

Learn more about VF Corporation: https://www.vfc.com/

𝗧𝗲𝗰𝗵𝘁𝗼𝗻𝗶𝗰 𝗟𝗼𝘂𝗻𝗴𝗲: 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝘁𝗼 𝗙𝘂𝗲𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀

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