In this episode of From Zero to Revenue, host Chris Yap sits down with Ian Thurbon, founder of Ethos Advisory Services and a seasoned entrepreneur with over 30 years of experience building, acquiring, and scaling technology companies. Ian recounts his journey from leading IT professional services firms to launching Ethos Advisory Services—a consultancy that acts as a "force multiplier" for growth, helping small-to-medium professional services and software businesses thrive.

He offers candid insights into the realities of entrepreneurship, from navigating mergers and acquisitions to balancing day-to-day operations with long-term strategic vision. Drawing on his experience across managed services, software development, and data analytics, Ian underscores the importance of treating businesses as "people machines"—emphasizing leadership development, emotional resilience, and cultivating strong organizational cultures.