What makes people give? It's a question that my next guest has obsessed over for more than a decade. Tim Kachuriak is the founder and Chief Innovation and Optimization Officer for NextAfter, a fundraising research lab consultancy and training institute that works with charities, nonprofits and NGOs to help them grow their resource capacity. Tim and his team at NextAfter and have conducted 5,000+ experiments spanning 600+ million donor interactions and first-hand research analyzing 1,000+ nonprofits across 12 countries to understand why people give.