How do you get your prospects to buy “you”, especially when what you are selling is similarly available by other companies or professionals?

Luckily, people don’t buy features, they buy solutions. And they buy from people they like and trust.

In this Q&A session, taken from a LinkedIn video I did, I share my thoughts on building rapport and beyond such that your prospects understand that you care about them.

Once that happens, they will buy from you.

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