The Erik Cabral Show

E227: Focus on Your Mission with William Santana Li


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How much are you willing to invest to ensure the security of your community?

Every year, crime has a $2 trillion negative economic impact on the U.S. economy. And if you added up all the cops, jails, the handcuffs, all the hospitals, and all the blood, sweat and tears – there seems to be this enormous hidden tax that society tries to ignore.

Today’s guest, William Santana Li, has an ambitious goal to cut that in half. William is the Chairman and CEO of Knightscope, an American security camera and robotics company with operations across the country.

In this episode, Erik Cabral talks with William about how technology has the power to improve the security in the country. Through Knightscope’s autonomous security robots (ASRs), different institutions and establishments can cover a lot more ground, working hand in hand with law enforcement officers to make this nation a safer and better place.

Here are some power takeaways from today’s conversation:

  • The impact of crime on the economy
  • The role of technology in the security industry
  • Why 95% of startups fail
  • Knightscope’s available products
  • The different tools and features of ASRs
  • Opportunities for scaling
  • Episode Highlights:

    The Role of Technology

    Our country is over 200 years old and the first role of the government is to protect its citizens. Yet somehow, we allow this kind of nightmare to happen every single day in almost every single community. The founders of our country would never have expected us to build a society where we’re going to school, to work, or to a movie theater that literally came with the risk of being shot or killed.

    Knightscope is building a unique set of technologies – a combination of four impactful things over the next decade around self-driving autonomous technology – self-driving, robotics, artificial intelligence, and electric vehicles. If you can combine all four of those into something quite compelling, you can give law enforcement officers and security guards smart eyes and ears for them to do their jobs much more effectively.

    Focus on the Mission

    95% of startups fail. Part of the reason is the CEO is not willing to stay focused because they’re always looking for the next shiny object. This is the reason William only focuses on building products within the security industry.

    Because he knew that if he had to automate everything to target the total addressable market, then he would lose the ability to focus on execution. If 95% of startups fail, you need to take the market risk, the technical risk, and the execution risk away. So why would you be adding more?

    Knightscope is the only company in the world that gives you the level of difficulty to understand what it means to put a robot out in the field in the rain, at night, with people, cats, and dogs and everything. Plus, they need to get this thing to work, and so, not having that focus will only make things more difficult.

    Resources Mentioned:

    www.knightscope.com/

    www.knightscope.com/roadshow

    LinkedIn: https://www.linkedin.com/in/williamsantanali

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    The Erik Cabral ShowBy Erik Cabral

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