In this episode, our guest is Lynnaire Johnston, a New Zealand-based LinkedIn strategist, author, and founder of LinkAbility. Lynnaire shares practical and powerful insights on how professionals—especially in the sustainability and clean energy sectors—can elevate their personal and company brands using LinkedIn. She emphasizes the platform's evolution from a digital CV to a rich networking and publishing tool that can open doors to media, speaking, and business opportunities. Lynnaire walks us through effective profile optimization, how to use visuals and video, the importance of consistent engagement, and why authenticity matters more than ever in the age of AI. She also introduces us to the LinkAbility community, which connects professionals across diverse fields and fosters continuous learning. Whether you're a LinkedIn novice or a long-time user, Lynnaire offers clear and actionable tips to boost your presence and reach the right audience—with integrity, consistency, and purpose. Please join to find more.

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