On this episode the trio are joined by Jeff Petersen, creative director at Encite International. He is also a professor at Arapahoe Community College and taught the class that assisted with the rebrand of this podcast. We start off by exploring Jeff’s day to day working in branding as a creative director and talk about his process of working with a company on their branding. They also discuss the classes Jeff teaches and how he became interested in a career in design and branding.