Watch Here: https://youtu.be/dsTN_j_pIAY

About the Guest(s): 
Conner Young is the co-founder of Kairo Data, a company that focuses on helping investors and searchers source and find business deals. Conner has a diverse background in traditional investments, having worked with various investment firms managing portfolios, trading, and offering wealth management services since 2016. His expertise lies in creating innovative solutions to bring off-market deals to clients, particularly in the small and medium business (SMB) space. 

Summary:
In this engaging episode of the How2Exit podcast, host Ronald Skelton interviews Conner Young, co-founder of Kairo Data. They dive deep into the art and science of sourcing business deals, especially those not publicly listed for sale. Conner shares his extensive investment experience and how Kairo Data leverages proprietary databases and cold calling to find high-quality opportunities. They discuss tools, strategies, challenges in various industries, and emerging trends in mergers and acquisitions, including the rising interest of private equity firms in smaller deals. 

Key Takeaways:

• The Importance of Quality Data: Clean, accurate data is the cornerstone of successful deal sourcing, significantly impacting the efficiency and outcome of cold outreach.
• Cold Calling Effectiveness: Direct phone outreach remains one of the most effective methods for sourcing off-market deals, supplemented by strategic email and text follow-ups.
• Shifts in Private Equity: There is a noticeable trend of private equity firms moving towards smaller deals, especially in service-based industries like pest control and HVAC.
• Kairo Data's Unique Model: Conner Young explains how Kairo Data operates without charging commissions or fees on deals, instead offering a subscription-based platform for accessing off-market business listings.
• Challenges and Opportunities: While industry nuances and the need for personalized communication in deal sourcing present challenges, they also offer unique opportunities for those willing to put in the effort.

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Contact Conner on
Linkedin: https://www.linkedin.com/in/conner-young-856553110/
Website: https://kairodata.com/
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