"The trend is your friend"

While I'm pretty sure that this statement was coined in reference to buying and selling stocks, it's a completely true axiom that applies to selling products online.

I have focussed a lot of my time this year to hunting down good "evergreen" products to sell.  I have quite a few slow, but steady sellers that just keep plinking the coins in my bank account, but I can't deny that I've been leaving money on the table by not hunting down more trends.  

Selling with Facebook paid traffic is a tough nut to crack, but there's a little bit of a "cheat" code, when you launch a product that is tailor-made for a trending event, such as, Father's Day, Mother's Day, graduation, and current events.  Selling a gift designed for Dad's becomes much easier when people are actually shopping for a gift!  

In today's episode, which was recorded several days prior to the posting of it, I'm talking about how to actually find these trending ideas, and then, how to launch some simple ads to capitalize on the trend.  

You've got about a week or so before the shipping deadline for Father's Day, so why not take some action today, and lauch an ad on Facebook?