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At it’s base level, the know, like, trust factor means that your clients have to know you in order to buy from you. They have to like you in order to do business with you. They have to trust you before they feel comfortable stepping into working with you.

But as I’ve grown in business and helped other entrepreneurs grow their businesses, my concept of know, like, trust has evolved. Now, I know that as business owners, the more we know, like, and trust ourselves, the more our businesses soar! Listen to this episode to explore the concept of know, like, trust for yourself as a consumer and then get ready to expand your thinking!