The Erik Cabral Show

E240: How to Break Through Your Ceiling with Dennis Muro


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Have you hit the ceiling in your business? The problem with many companies though is they don’t even know they've already hit it. That’s why it’s important to take a step back, reassess things around your business, and restructure the organization if necessary, so you can prepare yourself to scale.

In today’s conversation, Erik Cabral talks with Dennis Muro, VP at Indoor Air Technologies, about EOS, which stands for Entrepreneurial Operating System, and how it changed the trajectory of his business.

Like many other entrepreneurs, Dennis didn’t recognize he was already hitting the ceiling. After adopting the EOS, he learned to check his ego at the door in order to honestly see where things were at, where he was headed, and what needed to be done in between.

Here are some power takeaways from today’s conversation:

  • Focusing on what you do best and putting the right people in the right seats
  • How EOS has impacted his business
  • When to know  you’ve hit the ceiling
  • Core values and building a culture of camaraderie in the business
  • Recognizing when it’s time for change
  • Having the checks and balances to keep you away from the shiny stuff
  • The importance of having a budget in your head
  • Episode Highlights:

    Focus on What You Do Best

    You can’t say “yes” to every single thing that comes your way so you have to  focus on what you do best. Stop looking for the next shiny object and stay within your niche. Just because you like to take on a new challenge doesn’t mean you have to take it. It may not be easily replicable in your business, which means that if no one else in the organization can take on that job, then you couldn’t delegate it to anyone.

    Knowing When You’ve Hit the Ceiling

    A lot of entrepreneurs aren’t actually aware that they’ve already hit the glass ceiling. And there are usually signs or red flags that you can identify if you’re in that situation. It just takes awareness for you to recognize them.

    Recognize the things that might now be falling through the cracks which normally didn’t happen, and think about why that’s happening. Even if you’ve got the process and procedure for that, workflow may not be as smooth as it used to be. Usually, that happens when somebody is doing more than 100% of what they normally do. Either they’re overworked or someone else is not doing what they’re supposed to do. Carefully look at specific areas where you’re struggling and be honest with yourself.

    How to Break Your Ceiling

    Surround yourself with other people in your industry who have scaled successfully because they already know what to do once you hit a certain ceiling and how to break through ceiling after ceiling. Dennis found that getting a coach was very helpful as well.

    Recognize when it’s time to make a change. Stay true to your mission, your vision, and your core values because these are the checks and balances to keep you away from the “shiny” stuff.

    Resources Mentioned:

    Indoor Air Technologies

    Entrepreneurial Operating System

    Traction by Gino Wickman

    The E-Myth by Michael Gerber

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    The Erik Cabral ShowBy Erik Cabral

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