The Erik Cabral Show

E243: The Value of Time and Getting Things Done with Scott Krone


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How do you go from a small company to a company that others are willing to buy? The answer is simple –  laser-focus in order to get things done. But how exactly do you do that when you’ve got a million things to do in a day?

In today’s episode, Erik Cabral speaks with Scott Krone, founder of Coda Management Group, Coda Design + Build, and their self-storage brand, One Stop Self Storage. Scott shares how he stays focused in his business – from building his company when he was 28 years old, to now owning Coda Management Group, Coda Design + Build, and their storage brand, One Stop Self Storage. Scott is also the author of High Performance Homes.

Here are some power takeaways from today’s conversation:

  • Scott’s introduction to real estate and self-storage
  • Self-storage vs. multifamily/single family
  • Working on a $100-million project with his professor who owned a real estate development company
  • How he started Coda and the story behind the name
  • Staying laser-focused in your business and blocking your time
  • Celebrating the small and big things in your company
  • Embracing the F word
  • The importance of self-awareness in business
  • Episode Highlights:

    [04:51] Self-Storage vs. Multifamily/Single Family

    Self-storage is similar to apartments without toilets. They don't have the tenant maintenance and tenant issues. They don't have tenant laws to implement and comply with. It's a much more simplistic model of multifamily, but it's also a retail business. And a lot of it is driven by demographics.

    [25:23] How to Stay Laser-Focused in Your Business

    Break down your day and block out your time in 15-minute increments and be laser-focused on each task to get things done. Do it wholeheartedly so when you’re done, you can enjoy doing other things.

    Laser-focus in order to get things done, and whatever you’re doing, do it wholeheartedly. So once you’re done, you can then move on and enjoy other things. Otherwise, if you waste time, you’re just being inefficient and what could have taken you a year to do it will now take you five years.

    The most valuable thing that each of us has is exactly the same thing – time. We have a limited amount of time. None of us can increase that and none of us can decrease that. We have exactly the same amount of time. If you don't value your time, no one else will.

    [30:30] Building the Culture

    Celebrate your wins - big and small. Also, find that balance. It can't be all family, and it can't be all business. That's why you need to work hard and get things done so you can have time with your family.

    Resources Mentioned:

    Book Recommendations:

    High Performance Homes: Navigating the Green Road to Your Dream Home by Scott Krone

    The Road Back to You by Ian Morgan Cron and Suzanne Stabile​​

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    The Erik Cabral ShowBy Erik Cabral

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