Are you including your customer’s CFO in buying process?

Most B2B sellers are afraid of what Finance might say, so they hope the deal goes through without dealing with them.

But they are the ultimate gatekeeper.

In this episode, Maya and I discuss this topic, plus how to shift Salespeople who are operating like Order Takers, and why having Revenue Ops is a game changer for companies.

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Maya’s Bio:

Maya Connet is a UCLA alum, who started her career at UCLA’s Anderson School of Management doing Marketing and Communications for the Professional MBA Programs. Next, she worked for The Wall Street Journal in Advertising Sales, selling print, digital, custom content, and sponsorships to marketers. She transferred from the LA to the San Francisco office and was focused on the B2B technology vertical. Maya then transitioned to Marketo where she had the opportunity to sell to incredible brands like the LA Clippers, LA Kings & Galaxy, Rosewood Hotels, ZipRecruiter. Maya then sold for Oracle Marketing Cloud before landing at the revenue operations platform, Clari, as an Enterprise Sales Director, based out of Silicon Valley, working with some of the top Enterprise Tech companies in the world. 

Maya grew up in Petaluma, California (with potbelly pigs and chickens as pets), enjoys yoga, Orangetheory, snowboarding in Tahoe and wine tasting.

Maya’s Links:

Linkedin: https://www.linkedin.com/in/mayaparmerconnet/

Twitter: @mayapconnet

Website: https://www.clari.com/

Email: [email protected]