The key to building bridges between sales and marketing is transparency.

One trick is to automate as much of the data tracking as possible.

That way no one can bias it to tell their side of the ‘story’.

It will also improve communication.

In this episode, Maya shares what she sees that leads to success as Director of Revenue.

We also chat about what happens when someone new comes into a leadership role, and what they are focused on.

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Maya’s Bio:

Maya Connet is a UCLA alum, who started her career at UCLA’s Anderson School of Management doing Marketing and Communications for the Professional MBA Programs. Next, she worked for The Wall Street Journal in Advertising Sales, selling print, digital, custom content, and sponsorships to marketers. She transferred from the LA to the San Francisco office and was focused on the B2B technology vertical. Maya then transitioned to Marketo where she had the opportunity to sell to incredible brands like the LA Clippers, LA Kings & Galaxy, Rosewood Hotels, ZipRecruiter. Maya then sold for Oracle Marketing Cloud before landing at the revenue operations platform, Clari, as an Enterprise Sales Director, based out of Silicon Valley, working with some of the top Enterprise Tech companies in the world. 

Maya grew up in Petaluma, California (with potbelly pigs and chickens as pets), enjoys yoga, Orangetheory, snowboarding in Tahoe and wine tasting.

Maya’s Links:

Linkedin: https://www.linkedin.com/in/mayaparmerconnet/

Twitter: @mayapconnet

Website: https://www.clari.com/

Email: [email protected]