CHURN FM

E249 | Optimizing User Acquisition for Long-Term Retention with Planable's CMO, Miruna Dragomir


Listen Later

Today on the show we have Miruna Dragomir, CMO of Planable.

In this episode, Miruna shares her experience in optimizing user acquisition for long-term retention.

We discuss her transition from large corporations like Uber and Oracle to an early-stage startup, Planable, and how she built and scaled the marketing team.

Miruna also delves into the integration of customer success and marketing, the retention strategies she used at Uber, and effective reactivation tactics.

We wrap up by exploring the challenges of B2B versus B2C marketing and the importance of creating user habits for sustained retention.

Mentioned Resources

  • Planable
  • Uber
  • Oracle
  • AgoraPulse
  • Github

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

...more
View all episodesView all episodes
Download on the App Store

CHURN FMBy Andrew Michael

  • 5
  • 5
  • 5
  • 5
  • 5

5

31 ratings


More shows like CHURN FM

View all
Planet Money by NPR

Planet Money

30,695 Listeners

The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

225,926 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

522 Listeners

Pivot by New York Magazine

Pivot

9,336 Listeners

The Daily by The New York Times

The Daily

111,059 Listeners

Fiction - Comedy Fiction by The Sunset Explorers

Fiction - Comedy Fiction

6,445 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,388 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,304 Listeners

Lenny's Podcast: Product | Career | Growth by Lenny Rachitsky

Lenny's Podcast: Product | Career | Growth

1,361 Listeners

[Un]Churned – The No. 1 Podcast for Customer Retention by Gainsight

[Un]Churned – The No. 1 Podcast for Customer Retention

87 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

19,698 Listeners