Welcome back to our weekly in-depth episodes of the Impulso podcast. This week, we dive deeper into food delivery platforms, and the market landscape as a whole. Momentum Works publishes an annual report on the state of food delivery in Southeast Asia, which is always extremely well received. Hear directly from one of the authors of that report about what has happened in the half a year since our last report was published.

 

Zomato recently became the third large food delivery company to become profitable in Asia. How exactly did this happen when their customer base is just over 1% of that of the country they operate in population? And, why is Meituan so efficient? Or, rather, how? What further sets their customer success apart?

 

Singapore is a comparatively small country when we are also assessing China, India and Thailand, so how are delivery times and fees here so much higher than in other markets, and what role do transport regulations play in this? 

 

Many food delivery platforms have been acquired or forming partnerships. Some of these partnerships are resulting in rapid growth that is mutually beneficial, and cultural norms in various countries play a role in this. Consumers across China and Singapore have very different mindsets, with superapps being the norm in China and consumers in Singapore more likely to cross reference every platform for the best price before making a decision.

 

But, at the end of the day, profitability is top of mind for almost every food delivery platform. Almost is the key word here. Learn what methods these platforms could employ to achieve this goal sooner, or why some platforms might not be as concerned with this target.

 

Mentioned in this episode:

 

Food delivery platforms in Southeast Asia 2023

 

https://momentum.asia/product/food-delivery-platforms-in-southeast-asia-2023/

 

Food delivery platforms in Southeast Asia 2022

 

https://momentum.asia/product/food-delivery-platforms-in-southeast-asia-2022/