The Analytics Show

E25 - Linda Ginger - On Using Data Science to Engineer Winning Innovations


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Can you predict which business idea will fail & which one may succeed?

According to a global leader of strategic marketing, Linda Ginger, you can!

Linda has been a successful market strategist & innovator for over 20 years.

Currently, she is working on multiple high-impact projects, including her own company, Attractor, that helps businesses to grow & stay relevant.

She is also an Advisory Board Member of Growth Science, the data science research firm that owns & operates MESE, a decision-making computing system for strategic planning & growth investing.

In this episode, Linda touches on a lot of intriguing concepts & ideas:

- How computer systems can predict the likelihood of a business failing

- Real examples of the computer system called MESE in action

- How the system not only predicts success or failure but also performs diagnostics to prescribe ways out of possible failures

- What is the success rate of the predictions?

- How to get access to this exclusive technology

- How to innovate, grow, & stay relevant in the rapidly changing climate? Hint: There’s only one word that you have to know.

#BusinessAnalytics #CustomerExperience #DataScience #MarketStrategy #Innovation

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The Analytics ShowBy Jason Tan

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