Randy Pennington returns to the Coachzing Show to discuss how your central idea drives all of your content, and how to leverage your idea to grow your business.

Randy Pennington helps leaders deliver positive results in a world of accelerating change. He is a twenty-five year business performance veteran, author, and consultant who has worked with many of this country?s best-known companies as well as government agencies at the local, state, and national level. Additionally, he serves as an adjunct instructor in the Cox Business Leadership Center at Southern Methodist University.

Pennington is the author of three books: Results Rule!, which received the 2007 Best Books Award from USA Book News, and On My Honor, I Will, which Ross Perot described as having ?cracked the code of great leadership.? His third book, Make Change Work, received the 2013 Best Books Award for general business from USA Book News.

The Coachzing Show is dedicated to helping coaches, therapists, speakers and authors work less, earn more, and help more people through creative content marketing strategies.

Each episode features leading experts sharing their best kept secrets about the content marketing techniques they use to increase their credibility, visibility, and revenue streams. Visit: http://www.coachzing.com/podcast