Discover key insights on thought leadership in B2B marketing from industry experts at Deel and Carbon Black. Learn about the principles of effective thought leadership, challenges in adapting strategies, and the importance of utilizing internal data. Find out how impactful thought leadership can leave a lasting impression through captivating storytelling.

In today's episode:

Jennifer Johnson, Head of Marketing UK and Ireland at Deel. Responsible for brand building and lead generation in the region.

James Alliband, Head of Marketing across EMEA for cybersecurity company Carbon Black. He aims to elevate the brand and share its perspective to differentiate it in the market.

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