We spoke with Joe Nicholson (he/him), Head of Copy at Consider Creative, about the recent report he co-authored entitled ‘Illusion or disillusion – how do LGBT+ people in the UK really feel about giving to charities?’. The research carried out by Consider reveals there’s a lot more that charities could, and should, be doing to represent and engage with the diverse LGBT+ community. Handily it also provides a huge amount of insight and practical guidance on how to go about doing that in a genuine and meaningful way, that will inspire LGBT+ people to give.